Paddy Power
Despite spending eye-watering sums of money on new players, Chelsea Football Club were going through their worst losing streak in over 50 years. So we decided to recognise this achievement, by "officially" twinning them with another place with lots of Ls - the Welsh village of Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch. (Or at least until someone had the sign removed).